This article was originally printed in the July/August 2026 issue of the California Veterinarian magazine.

New Look, Same Values

The new VISC logo was designed to better represent VISC’s mission and essential value to the veterinary profession. We wanted the logo to directly indicate VISC’s relationship with veterinary practitioners; thus, we decided early on to incorporate animals into the design.

Additionally, because VISC is a wholly owned subsidiary of the CVMA, it was important for us to visually tie the VISC and CVMA logos together, while still preserving their own unique identities. To do that, we chose to utilize the same font as the newly unveiled CVMA logo, a bold sans serif font presenting a modern, fresh, clean, and professional aesthetic that demonstrates VISC’s continued dedication to innovation and excellence.

Color Palette

The new logo consists of three shades of blue balanced with two warmer shades of salmon and gold. The combination of cold and warm tones creates visual harmony, representing the relationship and kinship between the veterinary profession and VISC, the client and agent—two entities relying on one another and forming a unified whole.

According to color psychology, blue is evocative of trust, stability, loyalty, and reliability, representing the confidence insureds can safely place in VISC as a long-standing fixture in California veterinary insurance and the only veterinary association member-owned insurance brokerage firm in the country. The monochromatic blue color scheme—progressing from a pale aqua to a light sea green and finally to a rich teal—further brings forth feelings of calm and tranquility. Offsetting the blue hues are two bold warm colors: salmon and gold.

Salmon combines the warmth and nurturing sense of pink with the optimism, energy, and vibrancy of orange, encapsulating the bold, forward-thinking vision of VISC. Meanwhile, gold embodies the success, hope, protection, and wisdom that VISC brings to veterinary practices.

Together, these five colors construct the foundation of VISC mission to represent a broad diversity of veterinary professionals, to nurture harmonious relationships built on trust and advocacy, and to always evolve and grow to meet the needs of veterinary professionals.

The CVMA and VISC initiated VISC’s logo redesign process in August of 2025, with the CVMA’s Design and Print Manager Marissa Collier leading the project alongside VISC Executive Vice President Janeece Thomas and CVMA’s Executive Former Director Dan Baxter and Director of Communications Taryn DeOilers. The new logo was officially debuted on June 18 at the Pacific Veterinary Conference in Sacramento. The CVMA will continue to redesign the logos for other CVMA affiliate programs.